Alejandro Gutiérrez

From Monterrey, Nuevo León, Alejandro Gutiérrez is 38 years old and graduated in 2007 with a degree in Industrial Design from the Instituto Tecnológico de Monterrey, Monterrey campus. In addition to his love for design, he has been passionate about cooking since his childhood, which led him to discover his passion: cooking with fire. This led him to organize, alongside his wife, Gabriela Garza, the first national barbecue championship in Mexico in 2012, the first event of its kind nationwide, with 700 attendees and 13 teams competing for the title of being a Grill Pro.

The SMP, the biggest dream

In 2013, Alejandro Gutiérrez founded the Sociedad Mexicana de Parrilleros, whose mission is to "promote, preserve, and celebrate our Mexican culinary traditions through the enjoyment of live-fire cooking."

The SMP has become a leader in the market, organizing the Grill Master, national barbecue championship every year, offering grilling workshops and SMP-style catering, and creating and manufacturing products for grilling enjoyment.

Today, the Sociedad Mexicana de Parrilleros stands as the largest of its kind in Mexico.

10 Chapters in Mexico:

• MIRAVALLE. Monterrey, N.L.
• SAN PEDRO GARZA GARCÍA, N.L.
• ESFERA. Monterrey, N.L.
• CUMBRES. Monterrey, N.L.
• CONTRY. Monterrey, N.L.
• PARQUE SMP, Santiago, N.L.
• CDMX SUR.
• CDMX PONIENTE.
• MÉRIDA, YUC.
• QUERÉTARO, QRO.
• GUADALAJARA, JAL.

The SMP is the number one reference for grilling workshops, catering, and fire-related experiences.

The SMP Brand product line includes:

+500 SKUs. Created for a complete grilling experience. Products such as seasonings, salts, salsas, aprons, knives, etc.

Available for purchase online and in over 2,800 physical stores in Mexico and the USA.

Alejandro has competed in six editions of the World Championship Barbecue Cooking Contest, Memphis in May, as part of the Mexico BBQ Team. In the 2021 edition, he placed second in the Shoulder category and eighth overall, out of more than 400 participating teams, making them the first Latin American team to reach the podium. In 2022, he placed third in the Beef category. Also in 2022, the team participated for the first time in the Bar-B-Que Contest, Houston Livestock. Additionally, in previous years, Alejandro Gutiérrez has participated in the Jack Daniel's World Championship Invitational Barbecue and has been invited to join the team of seven-time BBQ world champion, Mark Lambert. United by the same fire, Alejandro Gutiérrez and the SMP are inspired to offer their community products that provide them with memorable experiences and moments around the fire.